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Cuisine promotes destination branding
Việt Nam's cultural industries are projected to make 2.4 billion USD by 2026. While not a standalone sector, cuisine plays a central role, with tourists spending up to 30% of their travel budget on food. Localities are increasingly using cuisine to promote culture and strengthen destination branding.
Film week honours war invalids and martyrs
Culture 02:28Commemorating the 79th War Invalids and Martyrs' Day, a special film week has officially opened at the National Cinema Centre in Hanoi, featuring free public screenings across nearly 200 commercial cinemas nationwide. Showcasing six iconic revolutionary films, the event offers audiences a powerful opportunity to revisit the nation's heroic history and appreciate the value of peace.
From seashells to preserving a traditional craft
Culture 03:11Originally from Hà Nội 's famous Chuôn Ngọ craft village, a couple brought the centuries-old art of mother-of-pearl inlay down south to Cần Thơ in the Mekong Delta, transforming ordinary seashells into extraordinary works of art, and keeping a priceless heritage alive.
Overseas Vietnamese youth reconnect with cultural roots
Culture 02:31More than 100 young overseas Vietnamese from 32 countries gathered at Mỹ Sơn Sanctuary as part of Vietnam Summer Camp 2026, exploring the ancient Champa civilisation and the cultural layers that have shaped Việt Nam's identity. Under the theme "Heritage Journey, Rooted Together", the visit offered participants a chance to reconnect with their roots - not just where they come from, but the history that defines who they are.
A multilingual sweet soup vendor in Hoi An
Culture 03:17Recently, Hoi An became the only Vietnamese destination named among the world's best cities of 2026 in a Travel + Leisure readers' survey. Much of Hội An's appeal lies in the warmth and hospitality of its local people. This is also the spirit behind the "Da Nang SMILE" tourism culture standards, which seek to build a welcoming destination through the way each resident interacts with visitors.
Vietnamese language connects overseas youth
Culture 03:21For many young overseas Vietnamese, their mother tongue is a vital link to their cultural roots and heritage. At the Vietnamese Language Exchange Competition during Việt Nam Summer Camp 2026, participants showcased their love for the language through creative and multicultural performances. The event highlighted how the younger generation is preserving their cultural identity and staying deeply connected to their homeland, no matter where they live.
When packaging transforms into art
Culture 02:56Paper packaging is usually thrown away once it's used. But in the hands of a Japanese artist, it is transformed into remarkable works of art. In Hà Nội, the exhibition "Package Craft – The Evolution of an Empty Box" is offering visitors a fresh perspective on recycling and creativity through everyday materials.
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