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From mass tourism to premium travel

Lifestyle 00:03:3.466667000000001.00

Visitor numbers to Vietnam continue to rise, and the industry is now looking at new ways to ensure growth, focusing on how to increase spending and create greater economic value from each traveller. From premium services and cultural experiences to more personalised journeys, businesses are working to attract higher-value visitors and encourage longer stays.

New data shows safer labour migration

Lifestyle 00:02:53.120000000000005.00

Labour migration is no longer a distant topic, as Vietnamese workers flock after one another in search of better job opportunities. Yet for these people, taking a job overseas means making a major financial commitment before they can earn their first wage.

French photographer embraces the beauty of imperfection

Lifestyle 00:03:8.352000000000004.00

French photographer Boris Zuliani came to Hoi An and eventually made it his home. He found endless creative inspiration there through a 19th-century technique known as “wet collodion photography”. Using a huge film camera that he built himself, along with glass plates and various chemicals, Boris creates one-of-a-kind portraits, bringing photography back to its most authentic values.

Discovering Ho Chi Minh City one frame at a time

Lifestyle 00:03:4.277332999999999.00

Vietnam is in no short supply of beautiful sights. And travel operators are finding creative ways for visitors not just to see them, but to experience them through a different lens. Photo tours are emerging as a popular niche product.

AI enhances travel experience

Lifestyle 00:03:39.626667.00

AI is increasingly helping travellers discover information, overcome language barriers and find experiences tailored to their interests. In Vietnam, 99% of consumers say they want to use AI in planning their future trips, according to Booking.com's recent Global AI Sentiment Report. This opens up new opportunities to diversify tourism experiences and reach more visitors.

A healing oasis in Ho Chi Minh City

Lifestyle 00:02:28.159999999999997.00

Mental well-being is becoming an increasingly important part of a healthy life. In Ho Chi Minh City, one community-based centre has been offering a different kind of spa, one that focuses not on the body, but on the mind, and is completely free of charge.

South Korean cinema meets Vietnamese audiences

Lifestyle 00:02:59.072.00

A major South Korean blockbuster has arrived in Vietnam, bringing an acclaimed director and an all-star cast to Ho Chi Minh City. Hope, the latest film by Na Hong-jin, is making its Vietnamese debut with Hwang Jung-min, Zo In-sung, and Hoyeon meeting local fans ahead of its release.

Vietnamese circus celebrates national pride

Lifestyle 00:02:25.024.00

While the National Day long weekend has wrapped up, the festive energy across the capital is far from over. At the Central Circus in Hanoi, the special production 'Vietnamese Spirit' is turning history into high-flying spectacle, bringing ancient legends, royal warriors, and cultural heritage to life under the big top.

Demand for at-home catering rises

Lifestyle 00:03:10.080000000000013.00

During the holiday, instead of spending time grocery shopping and cooking, many families are hiring cooks to prepare meals in their own homes, leaving them more time to relax and spend with their loved ones. From everyday family meals to larger gatherings, these services cater to a growing demand for saving time and effort.