Experiential tourism is changing the way many people travel, turning them from passive spectators to active participants in the places they visit. Immersing oneself in local culture and nature provides both foreign travellers and locals with the most valuable thing money can't buy: an in-depth experience.
The “Lăng Cô – World Beautiful Bay” Festival opened on the evening of 6 June in Chân Mây – Lăng Cô Commune, Huế City, as part of Huế Festival 2026. Known for its unique blend of turquoise waters, white-sand beaches, mountains, and lagoons, Lăng Cô is one of Việt Nam’s most scenic coastal destinations.
Ocean-themed games, small creations made from recycled materials, or colourful paintings expressing a love for the sea. These are some of the activities organised in Hà Nội to help children and young people in urban areas learn about environmental and ocean conservation in an engaging and hands-on way.
The FIFA World Cup 2026 is driving a major tourism boom in the New York–New Jersey region, which expects a $3.3 billion economic impact. Hotels and travel agencies are expanding services to handle surging demand, while the city introduces unique cultural initiatives to turn football fans into long-staying visitors.
Việt Nam’s household appliance market is being reshaped by artificial intelligence, as AI-powered products become increasingly popular among consumers. Smart appliances are moving into the mainstream as families seek greater convenience, energy efficiency and more personalised living experiences.
In 2026, outdoor and nature-based tourism is the most-booked travel category worldwide. While Việt Nam does not track "ethnic tourism" as a separate revenue category, the country's tourism sector generated an estimated USD 38 billion in 2025 across domestic and international markets. Beyond its economic contribution, ethnic tourism actively supports the preservation, development, and revitalisation of local cultural heritage.
Đà Nẵng has just been honoured by Lonely Planet, the world's leading travel guide, with the second-highest ranking on its list of the best summer destinations in Asia. The allure of this "tourism capital" in Central Việt Nam stems from the real-life experiences of countless travellers who have recently visited Đà Nẵng, as well as the insightful perspectives of international friends who have chosen it as their second home.
Across Việt Nam, more and more businesses in the F&B industry are looking to integrate technology into the dining experience as innovation becomes an important part of how brands attract and engage customers. And now, service robots are joining the shift. To better understand their impact on Việt Nam’s dining industry, let's have a closer look.
For over a week now, thousands of international TikTok accounts have embraced a playful wordplay, remixing the famous song "Stand by Me" by American musician Benjamin Earl King into "Stand bánh mì," a fun reference to the experience of eating bánh mì on the pavement.