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Cultural creativity shaping destination brands

12/06/2026
01:40

Historical narratives, folk legends and traditional cultural values are being reimagined through live performances, multimedia shows and interactive experiences. Beyond enriching tourism offerings, these creative products help destinations build distinctive identities and stand out in an increasingly competitive global tourism market, while promoting Việt Nam's image to the world.

ECB raises interest rates due to inflation pressure

ECB raises interest rates due to inflation pressure

Economy 01:57

The European Central Bank has just decided to raise interest rates for the first time in nearly three years, amidst the war in Iran, which has caused a sharp increase in energy prices and pushed inflation in the eurozone higher. This marks a notable reversal in European monetary policy, shifting from easing to tightening.

Returning names to fallen heroes

Returning names to fallen heroes

Society 02:09

Việt Nam is continuing its nationwide "500 Days and Nights" campaign to locate, recover, and identify the remains of fallen soldiers. To date, more than one million graves and memorials have been established across the country, yet hundreds of thousands of soldiers remain unidentified.

Việt Nam outbound investment rises strongly

Việt Nam outbound investment rises strongly

Economy 00:55

Việt Nam's outbound investment reached nearly 795 million US dollars in the first five months of 2026, two and a half times higher than the same period last year.

1.2 million students sit final day of graduation exam

1.2 million students sit final day of graduation exam

Society 00:38

More than 1.2 million students across Việt Nam sat for the second and final day of the national high school graduation examination on Friday, 12 June, taking two elective subjects. On 11 June, students completed the two compulsory subjects: Literature and Mathematics.

Vietnamese textiles aim for greater value-added

Vietnamese textiles aim for greater value-added

Economy 03:18

Việt Nam's textile and garment industry is witnessing a recovery in orders across many key export markets. Amid increasingly intense competition and constantly evolving customer requirements, orders no longer automatically translate into profits.

Cultural creativity shaping destination brands

Cultural creativity shaping destination brands

Newsline 01:40

Historical narratives, folk legends and traditional cultural values are being reimagined through live performances, multimedia shows and interactive experiences. Beyond enriching tourism offerings, these creative products help destinations build distinctive identities and stand out in an increasingly competitive global tourism market, while promoting Việt Nam's image to the world.