Sơn La, a mountainous province in Việt Nam, where more than 83% of the population are ethnic groups. In recent years, alongside socio-economic development goals, the province has placed strong emphasis on preserving and promoting ethnic cultural identities, closely linked with efforts to improve the material and spiritual lives of local people.
Preserving culture works best when local communities remain at the heart of the process. In Da Nang, traditional cultural values are being revived within communities and turned into a resource for community-based tourism. The approach also supports the goals of Politburo Resolution 80 on cultural development.
London may be one of the world's fashion capitals, but from 18 to 20 September, all eyes were on a very different kind of runway.
Rice may seem like a simple ingredient, but they have in fact, for generations, been an important staple of Vietnam. Now, young artists are giving this familiar grain a new artistic meaning. In Can Tho, one such artisan is turning rice into unique artworks that celebrate Vietnamese culture through creativity and craftsmanship.
The 2026 Thanh Tuyen Festival has officially lit up the northeastern province of Tuyen Quang. Thousands gathered for the “Sparkling Full Moon Night” parade, featuring 40 spectacular, giant Mid-Autumn lanterns hand-crafted by local communities. Beyond the dazzling lights, these incredible models celebrate deep-rooted Vietnamese history and culture.
As the Mid-Autumn Festival approaches, traditional Vietnamese cultural elements are finding new forms in familiar products. This year, a collection of mooncake creations called "Hồn Việt", or "The Essence of Vietnam" takes the shape of flower vases, drawing inspiration from traditional pottery and the folk craft of tò he.
The Thang Long - Hanoi Festival 2026 brings international colours to the capital, with artists from South Korea, Japan and India joining Vietnamese performers across a 10-day celebration of heritage and culture. With more than 20 artistic, cultural and tourism activities, the festival is bringing Hanoi's heritage closer to audiences, especially younger generations.