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Việt Nam targets higher-spending tourists

11/07/2026
02:28

Việt Nam welcomed nearly 12.3 million international visitors in the first six months of this year, up almost 15% from a year earlier. While arrivals continue to grow, tourism revenue has yet to keep pace, prompting efforts to attract higher-spending visitors through premium tourism products.

Đà Nẵng Fireworks Festival: Beyond the grandstands

Đà Nẵng Fireworks Festival: Beyond the grandstands

Culture 02:33

The Đà Nẵng International Fireworks Festival came to a spectacular close on Saturday night, 11 July, as finalists China and Portugal lit up the Hàn River in the competition's grand finale. But some of the biggest celebrations weren't inside the ticketed grandstands. They were happening outside, where thousands gathered to experience the festival in their own way.

Vietnam Day 2026 in Trnava, Slovakia

Vietnam Day 2026 in Trnava, Slovakia

Culture 03:14

On 5 July, the Vietnamese community in Slovakia came together for the lively cultural event "Vietnam Day in Trnava". Drawing more than 10,000 visitors, the event transformed Trnava's Open-Air Theatre into a spirited and colourful showcase of Vietnamese culture.

Việt Nam targets higher-spending tourists

Việt Nam targets higher-spending tourists

Culture 02:28

Việt Nam welcomed nearly 12.3 million international visitors in the first six months of this year, up almost 15% from a year earlier. While arrivals continue to grow, tourism revenue has yet to keep pace, prompting efforts to attract higher-spending visitors through premium tourism products.

Heritage comes alive in everyday spaces

Heritage comes alive in everyday spaces

Culture 02:24

Traditional Vietnamese heritage has long been associated with ceremonial spaces, but today, it is finding new life in everyday public spaces. In the process, a new generation is discovering tradition in unexpected settings, from shopping centres to pedestrian streets.

Keeping traditional puppetry alive

Keeping traditional puppetry alive

Culture 02:11

“Every puppet begins with the artisan's imagination.” The Tế Tiêu Puppet Troupe is home to Hà Nội's only surviving traditional puppetry troupe. For more than two centuries, the art has endured through the dedication of generations of local artisans.

Special "midwives" of Hòn Bảy Cạnh

Special "midwives" of Hòn Bảy Cạnh

Culture 02:40

Sleepless nights, no electricity, and strict routines dictated by the tide define the journey of volunteer "midwives" at Côn Đảo National Park. Working through the night on Hòn Bảy Cạnh, these dedicated professionals are helping protect sea turtle eggs, contributing to a nesting population that has tripled over three decades.