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Việt Nam targets higher-spending tourists

11/07/2026
02:28

Việt Nam welcomed nearly 12.3 million international visitors in the first six months of this year, up almost 15% from a year earlier. While arrivals continue to grow, tourism revenue has yet to keep pace, prompting efforts to attract higher-spending visitors through premium tourism products.

Preserving crafts to create livelihoods

Preserving crafts to create livelihoods

Culture 03:02

Traditional crafts carry generations of skill, culture and local identity. But how can these age-old trades survive while providing a stable income? In Nam Duong, Bac Ninh, villagers are finding new ways to keep their crafts alive, modernising traditional techniques and developing products that create livelihoods closer to home.

Oyster festival in America

Oyster festival in America

Culture 02:48

In the eastern US state of Maryland, a festival celebrates a seafood delicacy that has long been part of coastal life: the oyster. The US Oyster Festival brought together seafood lovers, tourists and professional oyster shuckers from across the country for a weekend of food, culture and tradition.

Homeland melodies unite Vietnamese community

Homeland melodies unite Vietnamese community

Culture 03:00

Vietnamese expatriates in the Republic of Korea are preserving their cultural identity through traditional music. The "Nhan Duyen" concert, featuring iconic instruments like the đàn bầu and T'rưng, brings the diaspora together and educates younger generations. Supported by the Vietnamese Embassy, these performances strengthen community bonds while promoting cultural diplomacy and mutual understanding with Korean audiences.

Vietnamese crafts thrive on new ideas

Vietnamese crafts thrive on new ideas

Culture 02:14

Vietnam’s craft villages carry knowledge built up over generations. Much of it lives in the hands of artisans who have spent a lifetime mastering their craft. Even in old age, these artisans continue to create, refine traditional techniques and explore new ways of working with familiar materials. Their work keeps centuries of tradition alive and gives younger craftsmen the skills and knowledge to continue the craft.

52 couples celebrate long-awaited wedding day

52 couples celebrate long-awaited wedding day

Culture 02:05

For families on modest incomes, a wedding can be one of the first expenses to be postponed. Rent, childcare and everyday bills often come first. In Ho Chi Minh City, 52 couples, all workers with limited incomes, have now celebrated together at the city's annual mass wedding. Some had already spent years building a home and raising children without ever holding a wedding ceremony.

Cinema developed as key cultural industry

Cinema developed as key cultural industry

Culture 02:31

Recent films have made big money at the box office and that’s opening up new opportunities for the industry. But a few blockbuster hits don't necessarily mean a thriving film industry. The bigger question is how to turn that success into long-term growth. And that means more than just making profitable films.