Experiential tourism is changing the way many people travel, turning them from passive spectators to active participants in the places they visit. Immersing oneself in local culture and nature provides both foreign travellers and locals with the most valuable thing money can't buy: an in-depth experience.
Experiential tourism is changing the way many people travel, turning them from passive spectators to active participants in the places they visit. Immersing oneself in local culture and nature provides both foreign travellers and locals with the most valuable thing money can't buy: an in-depth experience.
The “Lăng Cô – World Beautiful Bay” Festival opened on the evening of 6 June in Chân Mây – Lăng Cô Commune, Huế City, as part of Huế Festival 2026. Known for its unique blend of turquoise waters, white-sand beaches, mountains, and lagoons, Lăng Cô is one of Việt Nam’s most scenic coastal destinations.
Ocean-themed games, small creations made from recycled materials, or colourful paintings expressing a love for the sea. These are some of the activities organised in Hà Nội to help children and young people in urban areas learn about environmental and ocean conservation in an engaging and hands-on way.
The FIFA World Cup 2026 is driving a major tourism boom in the New York–New Jersey region, which expects a $3.3 billion economic impact. Hotels and travel agencies are expanding services to handle surging demand, while the city introduces unique cultural initiatives to turn football fans into long-staying visitors.
Việt Nam’s household appliance market is being reshaped by artificial intelligence, as AI-powered products become increasingly popular among consumers. Smart appliances are moving into the mainstream as families seek greater convenience, energy efficiency and more personalised living experiences.
In 2026, outdoor and nature-based tourism is the most-booked travel category worldwide. While Việt Nam does not track "ethnic tourism" as a separate revenue category, the country's tourism sector generated an estimated USD 38 billion in 2025 across domestic and international markets. Beyond its economic contribution, ethnic tourism actively supports the preservation, development, and revitalisation of local cultural heritage.