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Customer loyalty becomes business strategy
A discount on your next grocery shop, points for a meal, or cashback on a purchase, loyalty rewards are becoming part of everyday shopping in Viet Nam. From supermarkets and restaurants to banks and e-commerce platforms, businesses are using these programmes to encourage customers to return. But beyond attracting members, how can businesses turn those rewards into lasting customer relationships?
Customer loyalty becomes business strategy
Economy 03:22A discount on your next grocery shop, points for a meal, or cashback on a purchase, loyalty rewards are becoming part of everyday shopping in Viet Nam. From supermarkets and restaurants to banks and e-commerce platforms, businesses are using these programmes to encourage customers to return. But beyond attracting members, how can businesses turn those rewards into lasting customer relationships?
Viet Nam – EU partnership powers green transition
Economy 02:33A delegation from the European Union and Viet Nam’s Ministry of Industry and Trade has visited energy projects in central Viet Nam to explore opportunities for cooperation in the sector. The visit comes as Viet Nam works to reshape its energy system to meet future demand while advancing its climate commitments.
Russia proposes international gas bank
Economy 00:59Major gas-exporting countries are calling for stronger cooperation to safeguard their interests and stabilise global energy markets. The 8th Summit of the Gas Exporting Countries Forum has concluded in Moscow, with members adopting a joint declaration to protect exporters’ interests and promote stability in global energy markets.
Japan warns of critical PHP flaws
Economy 01:51Two critical security flaws have been found in PHP, a programming language widely used by Japanese websites. Japanese Prime Minister Sanae Takaichi and Japan's Information-technology Promotion Agency have issued urgent warnings. They urge organisations to apply security updates as soon as possible to prevent cyberattacks.
Smart Banking 2026: Strengthening AI capabilities
Economy 03:07Viet Nam is pushing innovation across its banking sector. More specifically, AI is helping banks manage growing transaction volumes and detect risks.
Japan’s life insurers shift to higher-yield bonds
Economy 01:40Japan’s major life insurers are restructuring their portfolios to pivot toward higher-yielding government bonds as long-term interest rates rise. Giants like Meiji Yasuda and Nippon Life are ramping up purchases of 20- and 30-year bonds with yields hitting around 4 percent to offset unrealized losses on older holdings and pave the way for more attractive guaranteed payouts for policyholders amid the country's shifting monetary landscape.
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